Internet marketing for salons and spas is becoming more and more important and possible.

Long gone are the days when your visitors could only be generated on a nationwide level (not much use if you’re in a small town).

But that’s no longer the case!

You can now easily attract exactly the type of visitors you want to your salon or spa website.

Here are just 10 (and there are tons more) ways to do it…

#1: Articles - write short, informative articles about how YOU and your salon or sp can SOLVE people’s problems and help look great and feel even better. The submit them to the top article directories (ezinearticles, articelbase, goarticles and more).

#2: Press releases - YEP! Press releases are great for generating online traffic (and if you know what you’re doing, a LOT of FREE publicity offline too). Submit them to the top press release distribution site (NOTE: you need to find purely online distribution sites like prweb AND others which have a closer relationship with journalists).

#3: BLOGGING - you need a salon/spa blog! No time to go into depth here - but trust me…

#4: Pay per click advertising - e.g. Google Adwords… To my knowledge there is NO faster way to generate bundles of ready to go, targeted traffic to your salon or spa website than pay per click. Only downside is it COSTS MONEY. And you MUST know what you’re doing or you WILL waste a LOT of money.

#5: Joint Ventures - Overlooked by most because they THINK they are hard to setup. Yes, you need to know who you are partnering with is trustworthy but they’re easier than you think to make work. The premise is simple. Someone other than you owns a list of customers and prospects in a complementary market to you. You mail an offer to their list and they take a slice of the profits (there are a lot of other ways to cut the deal too)…

#6: Videos - Youtube, Viddler, Google Video and hundreds more video sites are frequented by the people who buy from you… Video marketing is POWERFUL…

#7: Podcasts - This one sounds a little technical. In essence you created an audio track about your topic and publish it to iTunes and more, people find it, listen to it, trust you (if the content is good) and go to your salon/spa sites… For a local salon/spa this may be a little bit of ‘overkill’. BUT, if you are looking to build a national or international business, this is ‘genius’…

#8: Social Bookmarking - Like just bookmarking a webpage on your browser BUT, millions of other people can see what has been bookmarked and therefore see what is popular… If they see something they are looking for that has been social bookmarked by someone else then they’ll have a peek and often head to your site…

#9: OFFLINE - Ahh! I hear you cry… Well don’t! Offline is an awesome way to drive online traffic. Everything from making sure your salon/spa website is on your flyers, postcards, business cards, brochures etc to dedicated offline campaigns to generate online traffic.

#10: Social Networking - Ummmm have you got a LONG time? No time to digress here but I’ve yet to find anyone who has made any real money using social networking (other than people selling info on how to make money from social networking). YES, there are applications for social networking which can be useful and yes, it can drive traffic. BUT, by golly it can take a LOT of your time (and there are in my opinion better ways to spend your time).

There’s 10…I’ve got over a hundred more up my sleeve…
Let me ask you a question…

How many of just those 10 beauty salon website traffic pullers do you use?

Look, WHATEVER type of salon business or spa you have, you CAN use the internet to significantly increase demand for your treatments, products and servces, referrals and repeat spend.

Dedciated to multiplying your salon/spa profits.

Henry Baker.

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