If I had a pound for every time I’m asked ‘What salon logo Should I Have?”, there’d be a whole new collection of sports cars in my garage.

For some godly unknown reason, virtually every salon and spa owner that comes to me has the perception that their LOGO is of paramount importance - and in many cases they think it is the solution to all their advertising woes.

Now, I mentioned this recently.

But I have some bad news for you.

Nobody…

And I mean NOBODY!

Gives a flying HOOT what your logo likes like.

It’s hardly as if people come wandering in to see you and say - “Aha, yes, Henry, saw ya LOGO in the paper… I’d like some of that please!”

Your beauty salon logo has nothing, nada, zilcho to do with the amount of new clients you attract, how often they return and how much they spend.

Your bank manager isn’t going to give you an extra 20% on each of your deposits just because logo. And your clients aren’t going to spend any more just because your beauty salon logo looks nice…

And you’d think BIG companies (or big dumb companies as I like to refer to them) would know better.

Pepsi have just spent endless millions on a new logo (and it looks pretty much the same as the onld one) and I will catagorically state now it will take them a LONG, LONG time to get their money back (if they ever do).

Sure, a good, quality logo that provides the right image for your salon or spa will help do that.

BUT!

Here’s my big point.

TOO many salon and spa owners RELY on their LOGO to do their salon advertising work for them WITHOUT enough hard thought about what REALLY makes people respond to their ads, flyers, salon website, mail etc.

And that is a big mistake.

Do this for me.

IF you currently use a BIG logo in your salon advertising - remove it for now. Completely. And if you can’t bring yourself to do that, make it really small and out of the way.

In fact, keep squeezing it down more and more and more and more until it disappears…

And instead, create a HEADLINE that grabs people attention like the vice like grip of Superman, hauls them up out of their monolithic lazy state (and I mean that metaphorically) and gets them to PICK UP THE PHONE NOW and call you. Or come into your salon.

Do that NOW. Right now.

No time to waste.

Then see what happens with your next piece of salon advertising.

And see what happens…

I bet ya you’ll be pleased…

Have a great day!

Henry.

Grab practical experiences in the topic of one way links - your own knowledge pack.