Creating a PLAN for marketing your beauty salon or spa is of course essential.

Particularly now we’re deep in recession and attracting new salon clients, keeping salon clients spending is for many harder than it was a few years ago.

My soon to be released new book is entitled “The Ultimate Marketing Plan for Salons and Spas” and will show you how to create a plan that can make you as successful as you want to be…

In essence there are a few things to consider.

Firstly there are FOUR areas to think about.

1. How to attract NEW clients.
2. How to get clients returning more often.
3. How to get clients spending MORE.
4. How to get clients referring MORE people.

They are the 4 things you need to focus on.

And for each you need a SPECIFIC, measurable SYSTEM that brings you CONISTENT salon marketing results and RETURN.

And for each salon advertising, beauty salon advertising, spa advertising, hair salon advertising, nail salon advertising, tanning salon marketing SYSTEM, you will use different types of media.

You may use newspaper ads, direct mail, email, websites, flyers, joint ventures, the telephone etc, etc…

But BEFORE you can even think about your salon marketing system system you need to know EXACTLY who you want to attract…

Otherwise it’s tantamount to playing ‘Blind Archery’ (and trust me - you don’t want to play that game)…

On top of that for MEGA GROWTH you need to get very, very clear about your ‘numbers’.

The truth is that your ultimate beauty salon business success is all about NUMBERS.

How much does it cost to attract a new salon client, how much does it cost to get a new salon referral, how much is an AVERAGE salon client worth to you in profit.

Once you KNOW your numbers you can annihilate your competition and know with certainty what media you can use and how many clients you’ll attract each month…

And here’s a BIG TIP.

Most salon and spa owners and entrepreneurs in general do things one at a time…

One thing this month, one thing next month etc, etc.

That’s such a slow, boring, wasteful way to do things.

I mean, if you earn a million pounds over 50 years that’s like 20 thousand a year.

If you really get cracking and earn that million in ONE year then you’ll be feeling pretty happy…

And what’s the difference between the two?

Speed!!!

The skeleton key to DRAMATIC growth is to do EVERYTHING simultaneously.

Money is attracted to SPPED.

Success is attracted to speed.

My question is.

Are YOU moving as quickly as you could?

Or are you just plodding along?

Hoping, wishing, praying for more clients, more money, more time off??
Don’t wait, don’t procrastinate.

DO IT NOW — TODAY — A LOT!!!

Henry Baker.

Magnetic Salons Ltd 2009

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